The 72-hour local SEO checklist
Seven fixes that move a local business up the map pack in three days, no new content required.
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Start with your Google Business Profile
For most local searches, your Business Profile is the first thing people see. Make sure your primary category is specific, your hours are accurate and every service you offer is listed. Add at least ten recent, real photos.
Fix the basics on your site
Your business name, address and phone number should match your profile exactly, on every page. Add LocalBusiness schema, compress large images and make sure the site loads in under three seconds on mobile.
Ask for reviews, systematically
Review count and recency are strong ranking signals. Send a short review request after every job with a direct link, and reply to every review, good or bad, within a day.