Running Meta ads on under $2k a month
Small budgets need tighter structure, fewer campaigns and faster decisions. Here is the setup we use.
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One campaign, not five
Splitting a small budget across many campaigns starves each one of data. Start with a single conversion campaign and two or three ad sets at most.
Let creative do the targeting
Broad audiences paired with strong, specific creative often outperform narrow interest targeting. Test three hooks at once and keep the winner.
Judge on cost per lead, not clicks
Clicks are cheap and misleading. Set up proper conversion tracking from day one and make every decision against cost per lead or cost per booking.