The win-back flow every local business needs
Three emails that bring lapsed customers back, set up once and running for good.
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Define what lapsed means
Pick a window that fits your business. For a café it might be 30 days; for a dentist, seven months. That window becomes your trigger.
Three messages, spaced out
Start with a friendly check-in, follow with a reason to return and finish with a time-limited offer. Space them about a week apart.
Measure returns, not opens
Track how many customers book or buy again after the flow. That is the only number that matters.